Endeavour Collaboration with Sustainability at Board Level


(Mischa with Nantha Kumar)

We are happy to share our collaboration with Sustainability at Board Level and the recent podcast on our companies can and should adopt sustainability practices.

Our principle consultant and collaboration partner at SaBL share his thoughts at a recent BfM Interview



for more information on activating Sustainability at your Board, drop us a note at


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Sustainability at APMA

Spirit of Endeavour’s Director, Mr Nantha Kumar recently spoke at the business development meeting of the Asia Pacific Management Association (Asia-Pacific) held in Kuala Lumpur, Malaysia Intercontinental Hotel.

In the presence of prominent leaders of Iran, China, India, Malaysia Nantha spoke about the need for companies to embrace sustainability practices as a powerful business preposition to glow and expand their businesses.

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Top 100 Sustainable Companies

Interesting to read about the how large companies are leading the transformation to sustainable development.  Especially interesting how Clorox is transforming.



For a company best known for a toxic product—bleach—Clorox (ticker: CLX) has become one of America’s greenest companies, publishing goals on greenhouse gas emissions and energy use, phasing out controversial substances, and adding lines of natural products like Burt’s Bees. “As a CEO, I don’t think I can be credible without walking the walk,” Dorer says. “At the end of the day, the company’s commitment to sustainability starts with the CEO.”


Solar Cars!

We have electric cars on one end and solar panels on the other. It make sense and it’s a matter of time when these come together. The time will be 2019 and I will be following this closely.



Lightyear One, a car whose ability to use solar power has been thought of as an impossible feat, just won a Climate Change Innovator Award. Designed by the Dutch startup Lightyear, the “car that charges itself” can supposedly drive for months without charging and has a 400 – 800 km range.

Read more here.

Jaffna, North Sri Lanka, spurces

Can tourism ever be sustainable?

This article was first published in World Economic Forum website here.  Referring to data from Mandala Research and Destination Better, the article showed very interesting opportunities for the growth and development of sustainable tourism.




The article also poses very interesting questions and discussions. I think the question is, among other things, how do we get enough investments into sustainable tourism while keeping it sustainable?

Here are some of thoughts:

  1. Enabling an ecosystem. I agree with the author that most of the responses and initiatives currently undertaken are quite fragmented driven mainly by consultants and NGOs. However, to make sustainable tourism successful, it has to evolve into a larger initiative to bring benefit to a social and economic context. This can be done by developing and enabling an ecosystem (or ecosystems) where all stakeholders are involved.
  2. Purpose-driven objective is critical. Tourism could potentially be a double-edged sword. The financial success of a sustainable tourism program could destroy the very things it seeks to protect. This is where it is important to keep to its goals and its purpose. The adoption of models and reporting such as the environment, social and corporate governance (ESG) indexes is most critical in such endeavors, it need to made available from the start.
  3. Clear implementation methodology. The methodology of implementation must be clear and in alignment with principles of sustainability. Several key strategies such as circular economy and sustainable supply chains are among some of the key items to be considered.  The methodology could look at different economic models. The methodology needs to also consider spaces and opportunities for innovation and local cultural adaptation.
  4. Small is Beautiful. Start by keeping it manageable, yet showcasing all the key components and stakeholders within an ecosystem. The nature of sustainability initiative is that they are usually small, not the typical mega-project of many governments.  In the long run, such initiatives will allow initiatives to spawn and grow.
  5. Strong Leadership. Developing sustainable tourism initiative(s) is a transformation effort. It requires strong leadership to drive fundamental changes in they way tourism is to be conducted. There also need to have a clear appreciation of the principles of sustainability and leadership is needed to drive this.  New processes and approaches may require changes to policies or legislation. It is ideal to have have this initiative driven from the highest level of government.  Governmental involvement could also catalyze investments from the right parties.
  6. Shout about your initiatives. Promotion, marketing, branding  is an important criteria to share sustainable tourism initiatives and activities. Consistent messaging across platform will help draw attention and continue to gather support to build and evolve sustainable tourism.

We need to constantly develop and evolve transformation models backed by strategies and principles of sustainability.

We have to give sustainable tourism a chance to succeed and to enhance the chances  to be a “force for good” and I believe it can be done.


Bliss @Islander

Driving business growth & innovation with Sustainability (Executive Introduction)

We are introducing an in-house executive briefing sessions to help organizational leaders and senior managers develop strategies for business growth based on sustainability. There is a growing global trend where companies are realigning their strategies to address markets of the future by aligning to environmental preservation and positive social impact.

Contact us for a session. Email

“sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” (Brundtland Commission of the UN, 1987)


Focused view of environment and social develop helps build financial sustainability.

Program Overview

Investors instinctively understand how weak corporate governance and financial management, coupled with can be linked to poor financial performance.  Yet the environmental and social aspects are just as linked to financial value creation.

While the growth of productivity has been the main measure of economic growth in the post-war era. Today, patterns of demand are shifting, too. Consumers increasingly want to know that their cell phone was made in a supply chain that protects worker safety, or that their morning coffee is served by a company that actively embraces diversity in its workforce, or even produced from beans grown with best environmental practices as a priority.

“A new international study by Unilever reveals that a third of consumers (33%) are now choosing to buy from brands they believe are doing social or environmental good. This trend is expected to grow.”

Organizations that create highly efficient new products while continuously auditing their supply chains as well as focus on instilling a culture of inclusiveness, are the organizations that will achieve sustainable competitive advantages.

We feel that doing good for the planet and people is potentially good for business as well.


This executive session is aimed to develop a strong understanding of sustainability and to drive  sustainability into the core of your business & mission.


The following will be the key topics

  • State of our planet and why sustainability and collective need to address the challenges to our world.
  • The need for a purpose-driven mission.
  • Positioning of sustainability as a driver of innovation and transformation.
  • Sustainable business/practices opportunities and cases studies.
  • Overview of methodologies and approaches for implementation.
  • Sustainability branding and marketing strategy
  • Discussion and sharing.


Outputs & Outcomes

Participants will be provided with guidelines to help develop a sustainable future. We look forward to enable participants to develop a mindset that will look at sustainability as a business value proposition and as a driver of innovation, and transformation that will bring forth lasting business success.


while making a case for sustainability, branding is key.

Who Should Attend

Board Members, C-Level Members and Senior Management of organization as well as SMEs.  Ideal size will be between 5-10 people where we will very good targeting discussions and interactions.



For more information, schedule a date with us please email or contact whatsapp: +0123995273.


Thank you